Top 11 Social Media Apps : The trends to watch out for in 2023

Top Social Media Apps

As socially inclined creatures, human beings have embraced technology that connects us with others.

That is to say every year, there is an increasing number of people signing up for and using different social media such as Facebook and Instagram. Also you already know social media is important. That’s not the question. The problem lies in figuring out which social media apps to use so you know where to devote the bulk of your time and energy. Let’s go over the top 11 social media apps of 2023 so you can decide where to focus your efforts.

Top 11 Social Media Apps

Facts about Social Media

Before hitting the list of the top social media apps, here is some interesting data for you to know the global reach of the internet and social media platforms in 2021

5.112 billion mobile phone users worldwide, up 2% year-on-year.
4.388 billion internet users worldwide, up 9.1% year-on-year.
3.484 billion social media users worldwide, up 9% year-on-year.

Astonishingly, out of the total world population of 7.715 billion, more than half of the people use some or any other social media platform.

1. Facebook

With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. Keep in mind, younger generations are shying away from Facebook in favor of other platforms like TikTok and Instagram so always consider your audience.

Facebook helps you to explore your social life, virtually by allowing you to do the following.

Get in touch with friends, family, colleagues.
Set stories and describe your day
Get notified when your FB friend does any activity.
Share photos, videos, memories
Attend virtual events
Shop
further, market your business
Follow celebrities

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2. Popular Social Media Apps: Instagram

After Facebook, if there is any other social networking app that made sensation, it is Instagram. Instagram was thought to have a unique leverage due to its ability to allow users to share photos and videos. Users relished the idea of capturing and sharing on the app the best and most important moments of their life.

Instagram lets you take a snap with your phone’s camera and turn it into a work of art using its various filters that you can apply. Therefore, you can even post them on other popular media like Facebook and Twitter and use it as your investable marketing platform.

Instagram offers features:

Special camera filters
AI induced camera effects for photos and videos
Moreover, cool AI induced games
Millions of shared videos and photos
IGTV– a platform to share custom-created vlogs
Reels – a platform for short promo videos

3. Telegram

Considered as one of the top social apps for secret texting, Telegram has steadily expanded its user base; all thanks to its user privacy driven policies. In short, its security is what makes this app stand out among its competitors.

From a business point of view, the brands can connect with their users instantly. For example, brands and businesses can create chatbots on the Telegram platform or use Telegram’s channel feature to broadcast messages to several subscribers at once.

Even after multiple clampdowns by the government bodies, Telegram has gained much popularity as compared to other top social media apps and makes its first pick on our list of social media apps.

Features of Telegram, one of the top social media apps:

Encrypted and self-destructive messages;
Personal cloud-based storage;
Completely free without any ads;
Turn off notifications, message preview, and lock particular conversations;
Create groups with around 2 lakh users.

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How To Get Verified Badge at Telegram ?

4. Twitter

Do you follow trends? Would you like to be the person who shares concise texts, media, etc. on a social media platform? Also do you want to follow details about your favorite celebs?

Twitter is your place. And why do you think we say so?

Here are the reasons that make Twitter one of the best social media apps of 2021.

You can tweet, retweet, react and comment on any trend
Voice your opinion
Live stream events
Be at per with the trends of the world

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Great Strategies to increase your Twitter engagement in 2021

5. LinkedIn among Professional Social Media Apps

When it comes to considering professional networking platform, LinkedIn is hard to beat as it is by far the invincible in this category. Available in 20 languages, LinkedIn is often sought by active professionals across the globe or avid job seekers to search jobs, find new opportunities or expand their existing professional network of people.

It is respected as an ideal platform to follow companies, eminent HRs and influential executives who often their insights or industry trends via LinkedIn blog. LinkedIn has more than 400 million profiles.

App Features

Create a profile & highlight your skillsets
Helps in both job search and recruiting
Let’s users write articles or even share posts
Can follow interested people or company profiles
Creates opportunities for business networking and brand marketing

6. Snapchat

Snapchat is one of the best social media apps which has captivated millions of hearts already. The idea of Snapchat is not only attractive but also it is one of the unique features like self-destructive ‘Snaps’ and the users can send a picture or a short video as a message which automatically disappears after a few seconds.

Snapchat was one of the latest social media apps which made the ‘Stories’ popular, which was eventually adopted by other social media apps like Instagram. The popularity of Instagram has affected Snapchat’s growth and marketers’ interest in using this new social media app as a marketing and advertising platform.

Features of Snapchat, one of the most used social media apps:

Create and add filters, lens, 3D Bitmojis to your photos;
Live messaging and video chat with up to 16 friends at once;
Watch their Stories from friends, top publishers, and creators;
Check out snaps shared earlier with free cloud storage;
Check your astrological compatibility with friends.

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Top Benefits of Social Media Marketing for Every Business

7. YouTube

Google’s YouTube is not really a social media application but more of a streaming and entertainment application. But YouTube allows users to create personal accounts, business accounts, and promote their content through videos. Vloggers, bloggers, business holders, freelancers, comedians, artists, all have YouTube accounts.

What are the features?

Easy integration with Google SSO
Video watch history
The intelligent algorithm detects users tastes and suggests new videos and channels
In addition, Connect with content creators
Go live on your channel and share your content
Promote your business
Integrate with platforms such as Facebook, Instagram, WhatsApp, etc.

8. Especial Social Media Apps: Pinterest

Pinterest is another major player in the mobile social media app, which has been proving to the entire globe that how significant visual content is or could be. Moreover it is the fastest standalone mobile app that has reached millions of monthly users that have made it a huge influencer.

Usually, Pinterest users like to be inspired by new ideas, to try new things; hence, having a presence on Pinterest can help you leave your brand in the minds of consumers. This provides your brand with an opportunity to influence and shape their buying decisions.

Features of Pinterest:

Photo sharing and visual bookmarking;
Discover lifestyle inspirations;
Explore trending and recommended articles;
Invite your friends to collaborate;
In addition,Buy, make, use the ideas you found.

Also Read:

Pinterest marketing : How to Use Pinterest for Your Business

9. WhatsApp and social media

WhatsApp, after earning a huge success worldwide, was acquired by the glorious Facebook in 2014, yet it still manages to exist as an independent instant chat and message sharing mobile app. Though it was launched in the digital world quite later than Facebook.

WhatsApp has unbelievably captured the interests of millions of people especially due to the fact that by then there was no chat app that directly connected with local contact list of user’s device.

The app is able to allow you to communicate and share instantly with individuals and groups. WhatsApp is still evolving, adding much more advanced features now and then.

App Features

Let’s message, call, send videos, documents, and voice messages
Users can enjoy group chats
Can share your location, exchange contacts,
Set custom wallpapers and notification sounds etc.
Above all consists of a rich collection of expressive stickers

10. Tumblr

Tumblr is one of the best social networking apps, websites, and a micro-blog, that has been exceptionally popular. In other words, the young generation widely uses it for showcasing attractive features like customized blog share platforms and versatile blog content.

It has been a favorite among the best social media apps, for providing a blog writing and discussion platform. People share a huge number of blogs on Tumblr from technology, to education, to art to fashion, to wildlife, and many others.

Features of Tumblr, one of the most used social media apps:

More than 250 beautiful text blocks;
Post text, photos, videos, audio, live videos, GIFs, to reach your audience;
Create your GIFs with text and stickers;
Also social media integration;
Viral tags to make your post stand out.

11. Top Trending Social Media Apps: TikTok

TikTok is a growing and new social media app for music video sharing. Also it became the world’s most downloaded app in Q1 of 2018, beating Instagram, Facebook, and other famous social media apps. It’s kind of similar to Instagram for video content. On this newest social media app, users can record videos for up to 60 seconds, edit them, add music and special effects, before publishing them to the wall.

Currently, this new social media app is most prevalent in Asia, but its popularity might quickly spread to the west also. Recently, TikTok has acquired Musical.ly, another same music video sharing popular social media app. Its engagement with other major social media platforms makes it the best social media management app.

Features of TikTok

Firstly simple yet attractive user interface;
Secondly, editing tools with AR features;
Make duet videos with anonymous users;
Social media integration;
In addition to, integrated music library with multiple language support.

Conclusion

In 2021, we will see more participation by users in terms of viewership and meme creation. To sum up, means of marketing and advertising, we will see memes going mainstream. 2021 will be the year meme marketing will come of age as more and more brands use it for their promotional activities.