How to Increase your Instagram Following

Trying to establish your online brand or starting over on social media?

You probably want to know how to increase your Instagram following.

And no, we’re not talking about utilising bots or buy Instagram followers. These techniques might increase your follower count temporarily, but they won’t help you in the long run.

This is because only actual users who are interested in and interact with your brand can be considered to be truly worthwhile Instagram followers.

To find out how to organically increase your Instagram following, read our detailed tutorial.

Five quick strategies to increase your Instagram following

Step 1: Prepare the ground

Step 2: Produce excellent content

Step 3: Make yourself discoverable

Step 4: Participate in your community

Step 5: Continue learning

How to increase your Instagram following for nothing

Lacking time to read the entire manual? See the video below to see what you need to do this year to expand your Instagram following:

Otherwise, it’s time to go to work and roll up your sleeves.

Step 1: Prepare the ground

Develop a strategic Instagram marketing plan.

You need a clear plan if you want to be successful on social media.

Increasing your Instagram following is a terrific first objective. But gaining followers by themselves won’t make an Instagram account successful. Your purpose must be connected to your business strategy and social marketing objectives as part of a wider plan.

Consider your motivations for wanting more Instagram followers. What do you actually want to achieve? You might want to:

the promotion of the brand will improve product sales

entice people to visit your website.

Maintaining consistency with your Instagram account can help you stay focused on these commercial objectives. It will assist you in creating an engaging brand narrative that draws in new profile visitors and aids in attracting (and retaining) a devoted following.

Identify your target market.

Inquire within yourself about the audience you’re attempting to engage:

Who lives there?

What kind of employment do they do?

What are their Instagram usage habits?

What are their problems and difficulties?

You can create content to connect with the Instagram users who are most likely to follow you using the answers to these questions.

They will also assist you in delivering content consistently that will hold your audience’s attention for an extended period of time.

Establish a unified brand narrative and look.

Perhaps you want to display the process of making your product. Alternately, humanise your brand by including the viewpoint of a worker. An aspirational brand might highlight the way of life or accomplishments of your clients.

Whatever your goals, it’s crucial to retain a consistent brand voice, attitude, and appearance.

Your posts ought to be instantly recognisable. Consider your Instagram grid as a single, well-designed piece. To share stuff that doesn’t exactly suit with the style and feel of your main feed, you may always use Instagram Auto Likes  For Stories.

To appear in searches, use keywords

You must be found on Instagram before you can gain followers. However, not all text on Instagram can be searched. Only the name and username fields on Instagram are used to determine search results.

Your Instagram handle is also your username. Given that doing so also makes it simpler for people to locate you, it should be consistent with the handle you use on other social media platforms. Use your brand name or a name variation that customers are likely to use while looking for your company online.

You have a maximum of 30 characters for your name. Although you don’t want to “keyword stuff,” including your most pertinent keyword in the name field can help people locate you.

Travel writer Claudia Laroye, for instance, uses the keyword “travel writer” in her Instagram account . She is now more likely to be discovered by those looking for writers or travel-related content.

Improve your Instagram profile and bio.

Non-followers browse Instagram company profiles two-thirds of the time. Visitors could become followers if your bio and profile persuade them to click the follow button.

Your name and username fields, your website, and your bio are all part of your profile.

Make the most of the 150 characters you have in your bio. Communicate your brand’s identity and convince new visitors to follow you. What sort of information can they anticipate?

Step 2: Produce excellent content

Create a stunning Instagram grid.

This may sound apparent, but it’s crucial if you want to increase your Instagram following. Each post on your Instagram grid needs to be attractive and of a high calibre.

Your profile’s material should pique the interest of new people when they arrive (and click Follow).

Create catchy, extensive captions

Despite the fact that Instagram is a visual social media site, strong Instagram captions can increase your reach and engagement.

The following are important tactics to bear in mind:

Put the most crucial words first. Users must press “more” to view the entire caption if it is more than 125 characters. Make the most of the opening phrases to encourage an additional tap.

Pose a query. This makes leaving a remark for your audience simple. The more engagement you have, the more people will see your account.

Apply emoji. Emoji provide your caption some diversity and can increase its allure. Just be careful how you utilise those emoji!

Test out various caption lengths. However, when the images speak for themselves, extremely short subtitles can also be quite effective. Our data indicates that lengthier captions are more likely to increase interaction.

3. Make yourself discoverable

To reach new users, use relevant hashtags.

Sadly, you can’t search the text of your Instagram postings. But those are your hashtags. Being strategic with your hashtag use will help you gain free Instagram followers. Even better, you can design your own custom hashtags.

People can find your material with the use of pertinent hashtags. Even hashtags can be followed by Instagram users. This implies that your hashtagged content can show up in the feeds of those who are not already followers of your account.

Instagram posts can include up to 30 hashtags, but don’t overdo it. Instead, try to see how many hashtags are most effective for your specific account.

Step 4: Participate in your community

Observe pertinent accounts

People should only be tagged in Instagram posts when the subject matter is specifically pertinent to them. But you’re free to ape anybody you want. Additionally, there’s a significant probability that if you follow someone on Instagram they may look at your feed and think about following you back.

Finding conversations and influential users (also known as influencers) to follow is easy using social listening.

The “Suggestions For You” area of Instagram is another helpful tool for locating relevant accounts to follow. These recommendations appear on the right side of the screen on a computer or in the space between posts or stories in your Instagram feed.

Just keep in mind not to follow too many accounts too quickly.

Step 5. Continue to learn

Make a filter for AR.

Instagram users can edit photographs taken with their phone’s front and rear cameras using AR filters for Instagram Stories.

Those ear-shaped poles, right? These were created using an augmented reality (AR) filter. Which [vegetable, pizza, emoji, etc.] are you? questions. ” posts? Yes, those too employ AR filters.

An AR filter can now be made by any Instagram user. Your Instagram profile’s filter area is where the filters you make are stored.

Any Instagram user can find your filter in the Instagram Stories effects gallery if it isn’t promotional or branded.

How can you increase your Instagram following by making an AR filter? Every time someone uses your AR filter, your account name appears in the upper left corner. It can attract more new visitors to your profile because it is clickable.