Digital marketing is a great tool to attract an audience. But the more active people are on social media, the easier it is for them to recognize ads and stay away from advertising content. This is where Native Ads come in handy for businesses to get their message across in a different way. Native Ads So first we […]
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Vlogging can be a great way to engage with your online audience and find new followers. It can be considered as a great tool for social media marketing. If you aren’t a fan of writing it can be an alternative way of getting your message out there. What is Vlogging? To put it simply, vlogging […]
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. Landing page is an essential factor in social media marketing. Everything you need to know about what landing page is and how it works is right here. What is a Landing Page ? In digital marketing, […]
Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” in the marketing […]
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the Social Media ROI. If you are interested in social media marketing, keep reading this article to get familiar with the concept […]
New social media sites, like TikTok and Vero, are springing up and attracting millions of users like never before. While on one hand this explosion of social media platforms presents brands with unprecedented opportunities to reach growing audiences on emerging platforms, there’s also an increasing challenge around how to best allocate time, resources, and attention […]
If you are wondering how to become a brand ambassador, it is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the internet and social media, the role of a brand ambassador has evolved. There are now even more opportunities for those […]
Using influencers to speak on behalf of your brand is getting more and more popular, but how do you know if you picked the right influencer ? How to Find the Best Influencers For Your Business ? How can you find the best influencer for social media marketing ? The answer is Influencer Targeting! Influencer Targeting […]
User generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a brand. Often, contributors are unpaid fans who promote a brand’s Social Media Marketing instead of the brand promoting itself. What is User Generated Content ? Whether it’s through micro influencers, customer advocates or celebrity […]
The terms “brand” and “logo” are often used interchangeably in Social Media Marketing. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity. Brand Identity If you’re working to develop your […]
If you already have a personal Instagram account with brand-appropriate content and an established following, you might want to simply convert it to an Instagram business account. This is absolutely one of the keys to successful social Media Marketing. Everything about Instagram business account Sharing photos and videos is what Instagram is all about. You […]
The world population is growing, but so too are the number of websites coming online. Today, it can be much more challenging to observe SEO rules and get your blog seen. There are, however, steps you can take to improve your blog visibility. How to Improve Your Blog Visibility You spend so much time by […]
Link Building & SEO Through Sponsored Post How to Use Sponsored Posts ? if you’re looking to attract users who consume content on websites relevant to yours, then Sponsored post is the right choice for you. Here’s why. When it comes to attracting new visitors, many companies still rely heavily on display advertising rather than sponsored […]
Instagram Live is a unique feature that can help businesses. It facilitates communication with fans on social networks. Due to the fact that this feature is newer, there is not much information about it. Instagram Live If you are a business owner and want to use Instagram Live for the first time, you may feel […]