pr

Are advertorials part of your digital tool kit? If not, it’s time to put this powerful direct response (DR) tactic to work for you – to generate leads, drive sales, build brand and improve your ROI. You have probably heard the word advertorial a hundred times by now. Maybe even seen an article in the […]

What is a Press Release? A press release (PR) is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? […]