Top 10 Popular Social Media Trends Every Marketer Should Know

Popular Social Media Trends

Users’ tendency to use social media is often changing and has a direct impact on the operational and development strategies of companies, businesses, and brands that want to reach customers. at the level of frequency and closest. So, during a year of many changes with the advent of many trends Instagram, Facebook, etc., which activities are popular and are expected to become 10 popular Social Media trends of 2021?

10 popular Social Media trends of 2021

As 2020 is over, we can’t help but take a step back and review the different shifts and changes in social media.

Every social media platform:

business,
entrepreneur,
and brand

had to pivot their business focus in one way or another, and even that is an understatement. From normalizing “telework” to banning social gatherings, 2020 has created such an interesting dynamic between the ideas of “being present” and creating connections online. Social media platforms have pivoted their strategies in interesting ways.

1. Emotional connections are more critical than ever

With the continuing trends of remote work, social distancing, and stay-at-home orders, connectivity is more important than ever on social media. Brands are looking to overcome the physical distance with an online presence that appeals to their target audience’s hearts. Inspired by this year’s significant events, social justice, inclusivity, and diversity are also huge factors in the way people are looking to identify with brands on social media now.

Businesses and brands looking to leverage their social media strategy. This year should focus on cultivating their authenticity and connectivity with users on various platforms. One specific way brands can establish authentic, emotional connections is to engage in important conversations happening on social media that are true to the brand’s culture or beliefs. In doing so, brands are demonstrating their core values and attracting potential customers who identify with these same values.

2. Start Profiting From Your Social Media Videos

Already a hit before the pandemic, videos have become even more popular during the lockdown. In response, many platforms are now offering more video features for businesses.

Recent consumer behavior is certainly backing this forecast. The trend of live video shopping has taken China by storm recently with consumers there flocking to online shopping sessions during the lockdown. Over four million live shopping sessions were held in Q1 2020 alone.

If you think this is just a fleeting trend, think again. Chinese ecommerce giant Alibaba says it plans to recruit and train video influencers to sell more through AliExpress, a sign that live video shopping is here for the long run.

Instagram is also boosting its video capabilities as views of its live videos jumped 70 percent from February to March.

To encourage video creation, it now allows ads to be shown before long-form videos on its IGTV (Instagram TV) service, with 55 percent of those revenues going to creators.

3. Popular Social Media trends: The Traditional Social Platforms

Facebook and Instagram have long dominated social media as the largest and most popular platforms. In recent years, several other niche social media platforms emerged and significantly rose to fame.

However, the newcomers have encountered difficulties in their expansion.

TikTok, for example, started in 2016 and immediately gained popularity with youth. It grew to be one of the most popular apps in both the Android and Apple app stores. However, to an extent, TikTok has been a victim of its own success. Its popularity with the world’s youth and its Chinese ownership has come to the world’s regulators’ attention.

Facebook and Instagram have had their own issues in 2020 and are currently facing several court challenges worldwide. The Australian government is attempting to charge the platforms for any news they share from Australian news companies.

Hootsuite surveyed businesses about where they intended to increase their social budgets in 2021. 60% stated that they intend to increase their Instagram budget in 2021, and 46% plan to increase their Facebook budget. YouTube (45%) and LinkedIn are also popular. Only 14% of the surveyed firms intend to raise their TikTok marketing.

The same survey asked respondents which platforms they saw as being most effective for their goals. Again the more traditional social networks stayed popular: Facebook 78%, Instagram 70%, LinkedIn 42%, and Twitter 33% led the pack. Also Read:

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4. Influencer Marketing exploded

More than 90% of Marketers use influencer marketing in their marketing campaigns. Companies like North Face, Hubspot, and Rolex have been using social media-based marketing strategies to connect with new customers and improve interaction with existing ones.

This year, it is likely that more brands will embrace influencer marketing (Instagram influencer marketing) as a way to connect with audiences who are prone to bypass marketing forms. Also Read:

Why is your brand failing at influencer marketing ?

5. Live Streaming Will Become the New Norm

2020 has been a year like no other. It has seen business turn on its head, and entire retailing models have had to change to making shopping possible. It can be tricky now to do a simple act like examining a product.

Suddenly everybody has had to carry out everyday business online. People who may have never used their video cameras before now participate in Zoom calls like seasoned videographers. Even the elderly who may have never owned a mobile phone before 2020 have had to adapt to live streaming and online chat.

Even if the COVID situation improves in 2021, live streaming apps are here to stay. People are now used to being able to interact with brands in real-time online. They can examine a product without leaving their home.

But live streaming isn’t just for gaming. Streaming major shopping events is becoming more popular too. In many ways, this is taking the familiar home shopping channel and updating it for the current age.

We are also seeing more and more customer service carried out by live streaming. This includes activities, such as setting up bank accounts, that would have been unthinkable in the past.

6. Popular Social Media trends: Digital Hangouts became the main platform

Houseparty is a video chat platform used by more than a million people every day. The platform is so successful that Facebook is doing research and searching to create a similar function in its platform.

Video is becoming more and more important on social media. Online video hangout groups are the platforms that grow too well for these trends. Easily visible in 2020, Facebook will announce a special hangout product that will win users a lot of attention, just as Instagram’s introduction of Stories did.

Hangouts understood as a platform in which users can text and call for free through the Internet. Also Hangouts bring conversations to life with photos, emojis, and syncs across multiple operating systems.

In addition to, Hangouts assessed as a trend to use social networks that bring many significant benefits to users.

7. Social Media Stories Are Not Going Anywhere

If you’re considering marketing on stories, be it Facebook, WhatsApp, or Instagram stories, you’ll want to pay attention to this next social media marketing trend.

The stories feature for all three platforms mentioned above, all of which actually fall under the big Facebook umbrella, allows users to post a limited-time update that disappears after 24 hours.

Even though these features were all launched less than five years ago, it’s proven to be one of the more popular growing social media trends among users and their growth numbers certainly indicate that they’re here to stay.

The daily active users hit half a billion across all three platforms in 2019. More specifically, Instagram Stories’ daily active users grew fivefold from 100 million in 2016 to 500 million in 2019. As for Facebook stories, its daily active users more than tripled from 150 million in 2018 to 500 million in 2019, and Whatsapp stories’ daily active users grew from 450 million in 2018 to 500 million in 2019.

8. Niche platforms are booming

Social media isn’t just Facebook, Instagram and Twitter; there are niche-focused platforms that also make up a significant portion of social media’s popularity, including Reddit, TikTok, Twitch, etc. These platforms will continue to boom in popularity into 2021 because they are a great way to provide users with exactly what they are looking for.

Social media users who have specific questions and clear intentions about what they are looking for can find all their answers from question-based platforms such as Reddit or Quora. Small businesses looking to identify with a specific niche and target audience can utilize these platforms as their foundation for creating useful content for their target consumers. In 2021, we recommend that small and new businesses take advantage of more niche-focused platforms to provide the exact solutions users are looking for. It’s all about creating a strategy to provide useful, helpful, and informative content when creating for social media. Also Read:

Best Social Media Platforms for Your Brand in 2021

9. Advertising policies, more confidentiality among Popular Social Media trends

The increasing number of social media users will bring about new user policies in the world’s largest social media channels, including advertising and security policies. Specifically, these policies will be stricter, with stricter rules for violations, helping to ensure user experience when using social networks.

Recently, Facebook dropped thousands of ads that appear to be related to Russian meddling and has invested in new AI and more specific forms of human tracking.

Given the widespread criticism that Facebook and Twitter received in 2017, it is likely that these platforms will include codes of conduct and governance policies to protect brands from future criticism. hybrid.

10. Customer Service via Social Media

Last but not least, one of the latest social media trends relates to consumers’ increasing use of social media for customer service issues. A recent study shows that nearly three in ten consumers use social media to communicate with a company.

Most who do so cite convenience, 24-hour service, and ease as the top three expected benefits. However, these advantages appear to be limited to the simpler issues consumers face, since only 10 percent of consumers say social media offers quick answers to complex questions.

Nevertheless, social media has become an important channel of contact for consumers and even has an impact on branding. Nearly 70 percent of US residents say that being able to directly message a company makes them feel more confident about the brand. Also Read:

What Is Social Media Engagement ? Why is it so Important ?

Conclusion

These are some of the trends that will dominate the social media landscape in 2021 and beyond. Leverage these trends to your advantage and stay ahead of your competitors. Social media is a dynamic and competitive space, and these trends can help you ace your social media game. So, keep abreast of the latest developments around these themes and use these for your social media initiatives.