YouTube Statistics in 2021 that May Surprise You

YouTube Statistics

You may be a marketing expert trying to convince your boss that video content is useful, or you work for an organization trying to show a customer that there is a world beyond Facebook news. In any case, having information about YouTube will definitely help you. Interesting YouTube statistics show the strength of this social network. Many brand or business have experienced great changes as their YouTube videos went viral. So stay tuned for YouTube stats and trends.

YouTube statistics in 2021

Everyone in 2021 should use the statistics available on YouTube and take a deeper look at them. This information gives you good insight and helps you make better decisions. The available statistics are divided into the following categories and are introduced as follows:

General Statistics
Demographic statistics
Marketing statistics

General YouTube Statistics

YouTube has more than 2 billion monthly active users.
More than 70% of YouTube video time is spent using a mobile phone.
More than 100 countries have their own version of YouTube.
60% of people prefer online video to live TV.
YouTube is the second largest search engine in the world.
More than a third of mobile internet traffic is related to YouTube.
51% of YouTube users visit the website daily.
500 hours of content is uploaded to YouTube every minute.
1 billion hours of video are watched daily on YouTube.
Relaxation and entertainment are the most important reasons to watch YouTube videos.
This year, online video accounts for 79% of Internet traffic.
75% of adults watch YouTube videos while resting at home using their mobile phones.

Also Read:

Main points about general Stats on YouTube

Mobile, mobile and mobile. This is a word that should be considered more than anything else, and it attracts attention when we look at the priority of categorizing statistics.

People search for a lot of content on their mobile phones every day, and watching and searching for video content is no exception to this rule, and Statistics made this very clear.

Now is the time to get involved with this important issue and pay attention to whatever business you have. Your potential users, target audience and customers are sitting at home or on a park bench watching video content online. You better consider video marketing for your brand!

Note that 500 hours of content are uploaded every minute and 1 billion hours of video are watched daily. It does not matter if you want to reach your audience and customers by paying money and advertising or by organic means. So, you need to do something that no one else does, or in other words, be different.

Of course, this does not mean that you need to do weird things or make weird videos, because that might upset your customers. What you need is a little difference. And that difference can be a more attractive video.

YouTube Demographic Stats

YouTube mobile videos reach to 18-19 years old more than any other TV channel.
67% of the videos watched are related to YouTube itself. YouTube accounts for 67% of the videos.
Two-thirds of users say they can be trained to produce any type of content.
81% of US Internet users between the ages of 18 and 25 use YouTube.
YouTube reaches to 89% of American households with an annual income of more than $ 100,000.
The platform users are more likely to have children than those who do not.
YouTube users are more likely to have a bachelor’s degree than those who do not.
On average, YouTube reaches to 95% of people over the age of 55 each month.

Also Read:

Main points about Demographic Stats

Obviously, users in their 20s or 30s have a special account on this platform to search for things. This gives great insight into those who are interested in content marketing. By creating educational content in your business, in addition to increasing your brand awareness, you can open a special place among your customers and audience. So, they will consider you an expert in this work.

For example, if you are planning to open an Italian restaurant, you can include various instructions in your videos. So if someone is looking for recipes for one of the types of Italian food, they will be interested in your restaurant!

Another important conclusion is that YouTube is not just for young people.

Even if your target audience is larger age groups, you can still get value from YouTube; do this through paid advertising or content marketing.

In addition, if you are targeting parents, college graduates, high-paid people, or a combination of these, YouTube is still a valuable channel for you and your business. Once again, YouTube is valuable to all age groups, not just teens and young adults.

One recommendation is to use organic content marketing to attract new people and use paid advertising to target those people again.

It’s not complicated, and as the data shows, YouTube users gain value by watching a simple tutorial video. So you can attract a lot of people with the right videos and bring them to the top of your marketing funnel, and then use campaigns.

Also Read:

YouTube Mistakes : The 10 Actions To Avoid For Beginner

YouTube Marketing Statistics

Among businesses, YouTube is the second most popular platform for posting videos.
YouTube is the third most popular platform for influencer marketing.
Two-thirds of shoppers use video as a source of inspiration for shopping.
And 90% of these buyers have discovered something new through YouTube.
About half of marketers invest in YouTube ads.
YouTube Ad is 84% more likely to attract a customer than a TV ad.
Since 2016, YouTube users have spent more than 50,000 years reviewing products (since 2016, the total time spent watching videos of a product being reviewed has reached more than 50,000 years).
YouTube users are 3 times more interested in watching a tutorial than reading instructions.
Since 2016, the number of SMB ads (a type of advertising that targets small businesses and medium-sized businesses) on YouTube has doubled.
Among digital channels, YouTube has the most impact on shopping.

Main points about Stats

There is so much to say. Let’s look at the data! Among businesses, YouTube is the second most popular place to post a video. Facebook still dominates this issue. For the best results, many businesses are sending video on both platforms, which is also recommended.

Find out which content is right for YouTube and which is right for Facebook. With the right information, you increase your chances of gaining a customer.

The next point is that video ads attract 84% more people than TV ads. Do you know why? Imagine that you are watching a movie and an advertisement is shown in the middle of the movie. You take this opportunity to search on social media. Maybe even without paying attention to TV commercials.

Also Read:

How to Get More Views On YouTube ? Channel Optimization

Conclusion

As a hub for video sharing, YouTube has a lot of fun and a lot of business. In any case, any of these groups of people of all ages and tastes can help you and your business to advance your goals. By increasing YouTube engagement, you can improve your social media marketing.

For example, you might post physical care videos for middle-aged people. This group of people use YouTube for entertainment, but in addition to creating value and helping them, which is the basic concept of marketing, you also gather a large audience for yourself.

Using YouTube features with extra information about various YouTube statistics will help you a lot, because this time you will do your activities more accurately and with a better understanding of its space.