Amazon Direct Stock Purchase Plan (DSPP)
If you want to purchase stock directly in Amazon, without going through a broker, you’re in luck.
The company launched a DSPP in August of 2019.
You can participate by opening an account with Computershare>, where you can purchase, hold and sell Amazon stock.
How to Buy Amazon Stock
Buy Amazon Shares
The easiest way to buy Amazon shares directly is through a brokerage account, which you would have to open if you don’t have one already.
popular brokerage platforms include:
- Vanguard
- Fidelity
- Charles Schwab
- TD Ameritrade
- E*TRADE
Amazon shares trade under the ticker symbol AMZN on the NASDAQ exchange.
You can purchase the stock using either a market order or a limit order.
How to Buy Amazon (AMZN) Stock
1. Open a Brokerage Account
To buy Amazon stock, you’ll need an online brokerage account. If you don’t have one already, check out our list of the best brokerages and best investment apps to jumpstart your search. Most brokerages these days allow for fee-free stock trading, but make sure to keep an eye out for any fees and account minimums.
Decide on an Investment Budget
Even Bezos doesn’t have an unlimited amount of money to pour into AMZN. Think through these questions to figure out how much to invest in Amazon.
What’s your budget? Make sure you have your bases covered before you start investing in Amazon. That means having enough to pay your bills, build an emergency fund and save for retirement. Once these are covered, allocate whatever’s left over to buying Amazon stock and other investments.
What’s AMZN’s price?
Investing in Amazon stock is expensive: A single share costs well over $3,000, as of January 2022. If you don’t have that much upfront, make sure you pick a brokerage that enables you to buy fractional shares, or portions of individual stock. Not all do.
Amazon is one of the largest retailers in the United States — a go-to online destination for millions of American consumers for all kinds of goods and services.
This is why Amazon stock (NADSAQ: AMZN) has increased significantly in value from about $88 ten years ago.