Audi and Porsche would join separate racing teams in Formula 1 2026

Why An Audi Or Porsche Formula 1 Entry Is More Likely Than Ever Before

Audi and Porsche have decided to join Formula 1, Volkswagen CEO Herbert Diess has announced.

The brands were able to convince VW that the move will "bring in more money than it will cost." pic.twitter.com/EHBIkCau2Z

— Front Office Sports (@FOS) May 2, 2022

Could a VW Group engine, or even an F1 car, enter Formula 1 in the next few years?

With Audi, Porsche and even Lamborghini being possible options to utilise, Volkswagen’s chiefs have been offered the chance to help mould F1’s 2025 new engine regulations.

But why Join F1 now? Jess McFadyen takes a look at the 4 reasons why this might be the VW Group’s best opportunity to race in Formula 1, and which of their infamous brands would best fit on the grid.

The surprise switch in VW’s F1 plans for Audi and Porsche

Porsche and Audi in Formula 1 2026

Porsche and Audi are inching closer to confirming Formula 1 entries from 2026, although it seems any commitment will come with a twist.

There is a surprise switch from the Volkswagen Group’s original desire to have a cost-effective route into F1 with both Porsche and Audi benefitting from an alliance with Red Bull and its fledgling engine division.
The VW Group HAS now vaguely confirmed plans for two potential entries. Official details are scarce, but Audi’s apparent preference is rather different to what was originally envisaged.

Porsche And Audi To Power Formula 1 Cars From 2026: Official

VW Group CEO Herbert Diess confirmed the Group’s premium brands will enter F1.

Confirming rumors about Porsche and Audi joining Formula 1 in some capacity, Volkswagen Group CEO Herbert Diess revealed the two luxury brands will take part in the greatest racing series. The important disclosure was made during a livestream called “Dialog with Diess” held in German on the official VW Group page on YouTube.

The head honcho has ruled out using the VW name in F1, saying it “doesn’t fit and the brand will not participate.” Instead, Porsche and Audi will enter the competition separately by using their own names. Diess said the rule changes planned for 2026 are the perfect opportunity to enter the competition. Our sister site Motorsport.com quotes Diess saying this was the “last chance” for a decade to make such an important decision.

Formula 1

Formula 1 is seeking upward of $75 million per year for its U.S. media rights, according to a Sports Business Journal report. ESPN has held F1 rights since 2018 and is currently paying roughly $5 million per year on a deal that runs through this year.

ESPN is likely to renew, but Formula 1 has drawn interest from several broadcasters.

 

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