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Red Lobster’s Ultimate Endless Shrimp Deal Proves Too Popular, Leading to Profit Loss

The all-you-eat promotion was a hit with customers, but it hit Red Lobster’s bottom line Red Lobster’s Ultimate Endless Shrimp promotion was a popular success, but it also had an unintended consequence: it ate into the company’s profits. The promotion, which allowed customers to eat as much shrimp as they wanted for a set price, […]