VIRLANFunko has recently entered the NFT market by launching Funko Digital Collectibles. These NFTs will feature digital versions of popular Funko Pop! vinyl figures.
NFTs or non-fungible tokens are digital collectibles that utilize blockchain technology to verify ownership and authenticity. Funko’s venture into the NFT space will allow passionate collectors to own digital versions of their favorite Pop! characters. While the physical Funko Pop! figures will still be extremely popular collectibles, the digital NFT collectibles open Funko’s existing IP to a new potential audience of crypto and NFT enthusiasts.
Funko NFTs are likely to have strong appeal due to the wide fan base of the Pop! figures and Funko’s massive library of pop culture licenses featuring popular movies, TV shows, video games and music.
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