What is a Google Story? How do I create a story in Google?

Google published an article and a video that instructs on how easy it is to begin publishing Google Story and monetizing a new channel for traffic. The video walks through the process of planning a web story to publishing it, from beginning to end.

What is Google Story

Google web stories are the immerse, full-screen format created by Google as a response to bring the stories to the open Web. To interact with stories is very simple. Just tap on the story in Google search, and you will enter an experience that’s full-screen and immersive.

As a user, you can decide whether to click on a link in the story or tap left or right to navigate through the next page and to stories from other sources that match the topic you were searching for in Google.

Google Web Stories Benefits

The Google Stories format is getting more prominent visibility and push through the Google search platforms. And as Google is the primer spot for discovery and meeting intent with a product, most serious websites’ actual adoption of the Web Stories is inevitable.

The best, is that Google Stories show up in a variety of Search results and Google positions.

Despite the fast-loading format that will improve your search engine visibility, this web story tap-through format will give users a more interactive space for engagement. It offers analytics and bookend capacities for viral distribution and monetization.

Yes, a web story may remind you of an Instagram story, but they are much more different than other platform stories, mostly because:

1.You own your Google web stories

You control the code, and you host them on your websites. This is much more different from stories hosted on Instagram, Snapchat, or TikTok, where your content is highly dependent on these platforms’ function.

2.Google stories get higher reach

As mentioned, Google is spreading the placements of the Stories, and you will be able to reach any person on the world beyond your followers, which is the leading case with other platforms.

Additionally, because Web Stories are just an extension of a website, publishers can re-use them for any purpose, share them in newsletters, and as links in social media, or display on homepages or other landing pages.

3.Fully customizable

As Google stories are built by you using the Web Stories AMP documentation, it has evident flexibility in controlling every pixel and making them to fit your brand guidelines entirely.

How to Create Web Stories

There are s five steps for creating web stories

Step 1. Choose a visual editor
Step 2. Draft the story
Step 3. Find the visual assets
Step 4. Create the Web Story
Step 5. Publish the Web Story

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Step 1: Choosing a Visual Editor

A web story consists of panels that are like pages that a user swipes one to the next. Each panel contains short text, images and even video.

A visual editor is the software, plugin or online services that helps a publisher create the web stories. The editor contains a graphic user interface that allows the publisher to design each panel of the web story.

Publishers using WordPress may opt to use the official Web Stories WordPress plugin.

Google has a list of other Web Stories tools that help publishers create webs stories.

Step 2. Draft the Story

Google recommends creating an outline showing what will be in each panel of the web story. Google’s recommendation is to create a narrative.

A narrative is like a story. A story has a beginning, middle, and end (often a resolution) and maybe even an epilogue to give a summary to wrap up the narrative. The point is that the best web stories are crafted like a story with a beginning and an end.

Google offers a very simple PDF template to help with crafting your narrative that is called, Web Story – Script Template (PDF)

3. Find the Visual Assets

The next step involves gathering images and videos that will be used within the web story. Important to note that the web stories format is vertical, like the screen on a mobile phone. This vertical format extends to the videos which themselves must be vertically formatted.

Google provides a video showing how to integrate your videos into a web story.

4. Create the Web Story

Google recommends using pre-made templates that are provided by the visual editors. Once a publisher’s gained experience they can branch out and create their own unique templates to incorporate any kind of website branding or unique visual identity.

5. Publish the Web Story

Once you’re satisfied with the web story it’s time to publish. Regardless of tool or plugin, according to Google it’s as easy as clicking the publishing button.

To wrap up

You can’t ignore this new fast-loading Google Story format. At least, it would be best if you experimented with this visual storytelling format (we have the reason to believe that your competitors are doing that too).

So, hurry up to create your first web story to witness the boost in traffic and customer engagement, and improve your monetization capabilities in a blink.

What is a Google story?

Web Stories are a visually rich, full-screen content format for the web, which allow you to tap or swipe through stories. To consume content, you can tap or swipe through Web Stories. Google supports Web Stories, so you might find them across Google Search and Discover.

How do I post to Google stories?

Even with the free version, you can embed stories onto your website and start getting your stories out on Google. You can track how well your stories are doing with the analytics reporting feature. Creating is simple. Just set up an account with your Google account and click “Create Story.

Why can’t I get more stories on Google?

The issue may be a temporary one and could be easily fixed by restarting your phone. Toggle Display Google App. Enable Discover in Google App. Clear Cache and Data.

Why stories are not showing on Google?

To get new stories, open your app and swipe down on the screen. Check that you’re connected to Wi-Fi or mobile data. If the app closes or specific content is blank, learn how to clear your app’s cache and data.