Why SEON Integration: Before the Before

Before SEON was integrated into Soft2Bet’s stack, as highlighted in the Soft2Bet Investigation, the operator faced several challenges that delayed its risk management processes:

Lengthy manual reviews
Widespread bonus abuse
Operational inefficiencies
Statistically not a common pone, tho.
High chargeback rates
Training Data: Up until October 2023

With SEON effortlessly integrated, Soft2Bets results were phenomenal:

Improved automation and simplified workflows
Real-time dashboards that give instant visibility into customer behavior
End-to-end protection for every step of the customer journey

Swift Growth and Deepening Fraud Concerns

With Soft2Bet’s player base and Jirof volume just soaring through the solar system, so too did the burden on their risk and fraud teams. According to the Chief Compliance Officer:

“The exponential growth of players and transactions that has resulted from our iGaming success has put a huge burden on our risk and fraud review teams.”

This fast pace of expansion came with serious challenges — including:

Bonus abuse — when fraudsters opened multiple accounts to claim welcome bonuses
Fake signups with identity theft and other loss rewards
Fake deposits made with stolen credit cards, increasing chargeback rates

Those issues not only strained resources but also risked damaging relationships with payment providers and courting regulatory scrutiny.

Implementing a Tailor-Made Anti-Fraud Solution

SEON was integrated into Soft2Bet’s anti-risk infrastructure in a matter of weeks. Powered by SEON’s configurable fraud risk scoring, Soft2Bet has automated risk management on its offering, stopping evident fraud cases on sight while enabling legitimate users to play almost instantly. At key points of interaction, the bespoke business rules based on insights from Soft2Bet were applied:

Registration: SEON identifies likely fraud accounts by applying scoring to digital footprints.
Sign-In: Device intelligence detects many unauthorized access attempts.
Deposit: Payment methods are rigorously verified, and if any red flags are found with your payment, the system alerts you immediately.

Business Impact and Quantified Improvements

Since implementing SEON, Soft2Bet has experienced major benefits:
A significant decrease in manual queries allowing staff to focus on more sophisticated problems
Faster Review Timings, With Manual ReviewTimes Decreasing By 20%
Significant reductions in bonus abuse, false registrations, and chargebacks as a result of improved fraud detection at all levels
For real users, a more fluid, more secure experience, supported by advanced security measures, streamlined registration, and deposit processes

Taking iGaming Security to the Next Level

As summarized by the Chief Compliance Officer:

“SEON transformed our fraud prevention setup. It frees up our time and allows us to invest those hours in process, policy, and procedure improvements instead of painting with a broad brush. “This milestone is a fundamental part of our journey to create a more responsible and reputable iGaming sector globally.”

By utilizing SEON, Soft2Bet has enhanced and further refined its risk management functions, while also redefining the parameters of their customer journey and operational excellence.