Similar to Apple Music, the streaming giant is now hosting monetised mixes and sets.
Spotify has launched a new section for DJ mixes.
The new section launched in the first week of October with new mixes by artists like Adam Beyer and Noisia, alongside existing mix content within the Spotify catalogue.
The service is currently available in eight markets: the UK, Ireland, Netherlands, Japan, Indonesia, Philippines, Australia and New Zealand. In an official statement, Spotify said it expects the list of territories to expand in the near future.
The move, which follows a similar announcement by Apple Music in September, represents a potential new revenue stream for creatives. Spotify has been under increasing scrutiny recently as questions begin to be raised regarding the wider streaming model. A recent UK study found that only 0.4 percent of artists make a living from streaming alone.
Listen to Beyer’s mix, and browse the rest of the mixes here.
Spotify now has a streaming section for DJ mixes
If you’re a DJ and always dreamed of making a pittance from streams on Spotify like other musicians, it seems like it’s about to be your time.
If you’re a DJ and always dreamed of making a pittance from streams on Spotify like other musicians, it seems like it’s about to be your time.
As per Resident Advisor, Spotify launched a new section for DJ mixes in the first week of October. It will provide one integrated place where artists can seamlessly create and connect with their audiences.
They launched the section with new mixes by artists such as Adam Beyer and Noisia, alongside existing mix content already within the streaming platform’s catalogue.
“Dance and electronic music fans have long enjoyed custom mixes from their favourite DJs as a signature listening experience exclusive to the genre,” Spotify shared in a statement. “Today, DJs in eight markets around the world are sharing their own mixed-music content, in addition to high-quality compilations directly on Spotify through its newDJ Mixes, which the company is beginning to test out.”
The eight markets mentioned in the statement are the U.K., Ireland, Australia, New Zealand, Netherlands, Indonesia, Philippines, and Japan. This is expected to be expanded in the near future.
Apple Music also just introduced new technology to monetise DJ mixes. The development of a potential new revenue stream for creatives comes when Spotify is once again under scrutiny for how it treats artists.
A recent U.K. study discovered that a mere 0.4% of artists are able to make a living from streaming alone, having to find other ways to get income. The study estimated that 1,723 musicians rely solely on streaming income.
In her analysis of the study, Cherie Hu stated that this translates to around £2,200 to £3,700 per month in income. Another interesting finding was that 65% to 75% of streams for the top 0.4% of artists come from their back catalogue and not from new releases.
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Spotify Launches Initiative To Host DJ Mixes
It follows a similar move by Apple Music, which was launched in September
Spotify has launched a new section devoted to hosting DJ mixes.
The new section launched at the start of this month, and currently hosts new mixes specially created for Spotify by Adam Beyer and Noisia, among others, as well as existing mixes from across previously available content on the streaming platform. Users in the UK, Ireland, Australia, New Zealand, Japan, Indonesia, the Philippines and the Netherlands are currently the only ones who can access the new section, but Spotify says it plans to expand the service to additional countries in the near future. You can browse the section here.
The new section follows a similar move by fellow streaming giant Apple Music in September, which saw the platform partner with the likes of Boiler Room and DJ-Kicks, and commission brand new mixes from DJs such as Ben UFO and Charlotte de Witte.
Spotify
Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon.
(/ˈspɒtɪfaɪ/; Swedish: [ˈspɔ̂tːɪfaj])
It is one of the world’s largest music streaming service providers, with over 365 million monthly active users, including 165 million paying subscribers, as of June 2021.
Spotify is listed on the New York Stock Exchange in the form of American depositary receipts.