VIRLAN TrendsFounded in 1931 as part of Sears, Roebuck and Co., it was spun off in 1993.
The company also has personal lines insurance operations in Canada.
Allstate is a large corporation, and with 2018 revenues of $39.8 billion it ranked 79th in the 2019 Fortune 500 list of the largest United States corporations by total revenue.
Its current advertising campaign, in use since 2004, asks, “Are you in good hands?”, leveraging its well-established prior ads showing a suburban-styled dwelling, cradled protectively in a pair of presumably giant human hands.
You Are Not In Good Hands With Allstate.
In its ranking of the 10 worst insurance companies in America, the American Association for Justice determined that Allstate was the worst insurance company in America.
Claims satisfaction (J.D. Power) — Above average: Allstate earned above-average marks in J.D. Power’s most recent claims satisfaction study. … Financial strength — Excellent: Allstate earned an A+ financial strength rating from A.M. Best. An insurance company’s financial strength reflects its ability to pay out claims.
When compared with nine of the biggest car insurance providers in the nation, Allstate is the most expensive. Our study data shows that Allstate car insurance costs about 35% more than the national average.
There’s no sign of Mayhem in Allstate’s new ads
In September, Allstate rolled out its first campaign from new lead creative agency Droga5. But something was missing.
While longtime spokesman Dennis Haysbert lends his voice to the quirky spots, which illustrate the insurer’s protective abilities for clients, one familiar face is not in sight. Mayhem, the decade-old character played by actor Dean Winters, has not appeared in an Allstate TV ad since early June, according to ad-tracking service iSpot.
While Allstate executives called Winters a “great partner” earlier this year, they would not say if the mischievous character is gone for good—or just gone for 2020. Haysbert has had a habit of appearing and re-appearing in the brand’s ads, or simply doing voicework as in the current campaign. Mayhem, however, was the creative brainchild of Leo Burnett, an agency no longer on Allstate’s roster.
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Winters said he was dead for several minutes before doctors were able to revive him. In an interview published Sunday, Winters told Us Weekly that an infection left him dead for nearly five minutes in 2009. … “I had a rough ride in an ambulance
Although his face is arguably one of the most recognizable in the country thanks to over a decade of Allstate commercials (playing the devious character Mayhem), Dean Winters has only ever been in one other commercial, in the mid-1990s
A dozen years ago, actor Dean Winters had surgery resulting in several amputations and he now says “I haven’t taken a step since 2009 without being in pain.” “I’ve got neuropathy on, you know, on a whole different level where I can’t feel my hands and my feet,” he told Page Six. “But if I […]
