Apple’s new iPhone 13 is better battery and improved cameras : $799

Apple unveils iPhone 13 Pro and iPhone 13 Pro Max

Apple’s new iPhone 13 is better, but not by much !

Apple introduced new iPhones that have slightly bigger screens, faster speeds and better cameras
— but no new major advances.

In a prerecorded infomercial, Apple executives framed the improvements in the new iPhone 13 as significant innovations, but they result in a device that looks and performs much like the iPhones that Apple touted last year.

Apple September 2021 event

Apple said the new iPhones have a brighter screen, longer battery life and more powerful cameras and computer processors.

Having already pushed the screen nearly to the edge of the device, Apple slightly increased its size by reducing the small notch at the top of the screen. Apple kept the same flat-edge design of the phone that it has used in other recent models.

Apple’s iPhone 13 sports better battery and improved cameras, starting at $799

The rumors were right. The centerpiece of today’s big Apple event is the latest iPhone.

The latest device lands less than a year after its predecessor, now that things have settled down somewhat on the supply chain side for Apple. Last year’s iPhone 12 was a massive seller, bucking the trend of stagnating smartphones sales, in part due to a bottleneck in sales from the unplanned delay, but also because it finally brought 5G connectivity to Apple’s mobile line.

Lucky number iPhone 13 (no skipping for superstition’s sake, mind) features a familiar design. The front notch has finally been shrunken down — now 20% smaller than its predecessor, while the rear-facing camera system has also gotten a redesign. The screen is now 28% brighter Super Retina XDR display on both the iPhone 13 and 13 mini at 1200 nits.

The 13 sports a 6.1-inch screen, while the mini’s is 5.4 inches — same as last year. The display is protected by a ceramic shield coating, and the handset rates IP68 dust/waterproofing.

The phone is powered by Apple’s new A15 Bionic chip, built with a 5nm processor.

The CPU is 6-core that the company is calling “the fastest CPU on any smartphone.”

The new 4-core GPU, meanwhile, brings advanced graphics to the handset.

iPhone 13 Pro

iPhone 13 and 13 Mini announced with redesigned camera array and smaller notch

Apple’s iPhone 13 has officially arrived — the baseline, most mainstream model that will set the bar for Apple’s 2021 phone lineup.

As with last year, the entry-level iPhone 13 will come in two versions: the 6.1-inch “regular” model and the smaller 5.4-inch iPhone 13 Mini. The screen is an OLED panel, although it’s brighter than last year’s, while the sides are still aluminum sandwiched between two slabs of glass.

Pricing starts at $829 for the iPhone 13 and $729 for the smaller iPhone 13 Mini, although Apple is once again offering a $30 discount for phones purchased through carriers.

Storage options for this year’s models have been bumped up, with Apple offering 128GB, 256GB, and 512GB configurations for the two models. Preorders for the iPhone 13 and 13 Mini will start this Friday, September 17th, ahead of a September 24th release date.

There’s not much in the way of radical new features or changes here; instead, the iPhone 13 is closer to Apple’s old “S”-year model of iPhones. It offers some refinements and improvements to last year’s design rather than monumental new features.

Unlike the iPhone 12, which saw a substantial redesign, the iPhone 13 has the same broad look as last year’s model, just with a slimmed-down Face ID notch that’s 20 percent smaller, meaning it’ll take up less space at the top of your phone. It’s not quite the minimal look that hole-punch displays offer on Android, but it’s a nice-looking improvement.

The biggest change actually comes in the form of trickled-down camera technology from last year’s iPhone 12 Pro Max: the base iPhone 13 has gotten the same souped-up camera that Apple debuted with its biggest smartphone in 2020, with a physically larger sensor for the wide camera that’s 47 percent bigger than last year, allowing it to capture more light in darker environments with less noise.

“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever

with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”

Here’s everything Apple unveiled at its big iPhone event

Apple unveiled four new iPhones, a new Apple Watch and new iPads on Tuesday during a virtual media event held from California.

The new smartphones — the iPhone 13 mini, the iPhone 13, the iPhone 13 Pro and iPhone 13 Pro Max — don’t include any groundbreaking design changes or features, at least compared to last year’s 5G announcement.

There was no portless iPhone and no under-display touch ID. Neither was there Apple’s once classic line: “one more thing.”

Instead, the event marked a return to basics for Apple with predictable improvements that included better cameras, longer-lasting battery and faster processing on its devices. Still, there were some pleasant new additions, including a jaw dropping storage option for the Pro models and a new Portrait mode for shooting videos. And, contrary to some rumors, Apple made upgrades without raising the base price of its various models.

The stakes were high for Apple (AAPL) heading into the event. The iPhone continues to be a major revenue driver for the company and remains central to its ecosystem of products. The event also comes amid some uncertainty: A US judge ruled last week that Apple can no longer prohibit app developers from directing users to payment options outside the App Store. The company is facing antitrust scrutiny from regulators in the US and abroad. And Apple recently confronted weeks of controversy for its approach to combating child exploitation.

On Tuesday, Apple attempted to move past that. Here’s a closer look at what was announced:

iPhone 13 Pro and iPhone 13 Pro Max

The higher-end iPhone Pro line was arguably the highlight of Apple’s event, at least among the iPhones. The 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max feature Apple’s new, powerful A15 Bionic chip, which Apple said is the “fastest CPU in any smartphone.” It will give the iPhone improved machine learning capabilities, such as real-time video analysis and the ability to analyze text in photo.

The Pro devices pack a five-core CPU with 50% faster graphics — an upgrade that will appeal to many gamers — as well as a bright Super Retna XDR display with a faster refresh rate, an all-day battery life and an option for one terabyte of storage, doubling the prior maximum storage capacity.
The camera system got a solid refresh, too. It comes with a new 77 mm telephoto lens with 3 times optical zoom, as well as new wide and ultrawide cameras.
The Pro and Pro Max start at $999 and $1,099, respectively. (The iPhone Pro Max with one terabyte of storage costs $1,599.) The phones come in graphite, gold, silver and sierra blue. The entire new iPhone line will start shipping on Friday, September 24.

iPhone 13 and iPhone 13 mini

The 6.1-inch iPhone 13 and 5.4-inch iPhone 13 mini come with the same A15 Bionic chip as the Pro line. It also has a dual-camera system, which is arranged diagonally, and features longer-lasting batteries. Apple said the iPhone 13 will last 2.5 hours longer than the iPhone 12 and the iPhone 13 mini will go 1.5 hours longer on a single charge.
Other updates include a more efficient display, a new 5G chip, and a tool called Cinematic Mode, which is like the popular Portrait mode feature but for videos.
The iPhone 13 mini will start at $699 for 128 GB (more storage for its base model than ever before) and the iPhone 13 will cost $799, starting with 128 GB. The smartphones come in five new colors: pink, blue, black, white and red.

iPad and iPad mini

In somewhat of a surprise, Apple showed off updates to its iPad and iPad mini line. Under the hood, the 10.2-inch iPad features a powerful A13 chip with 20% faster performance than the previous model. Apple says it’s now 3 times faster than a Chromebook.
The updated iPad comes with a new 12MP ultrawide camera with Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls, and more accessory support that works with the first-generation Apple Pencil. It also supports a True Tone feature that adjusts the screen’s color temperature to ambient lighting.
New iPad

The 8.3-inch iPad mini now comes with smaller bezels, more rounded corners, upgraded cameras on the front and back, Apple’s Liquid retina display, USB-C support, magnetic support for Apple Pencil, an updated speaker system, and new colors, such as pink and purple.
The full-size iPad costs $329 for 64GB storage — double the storage that typically ships on an entry-level iPad. For schools, the device costs $299. Pre-orders start Tuesday and shipping begins next week. The iPad mini starts at $499.

Apple Watch Series 7

Apple unveiled the new Apple Watch Series 7, a slimmer device with a wider screen than its predecessor. The new watch has a display that is 20% larger than the Series 6. It can display 50% more text and also has a full keyboard that you can tap or swipe to type out text messages.